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search-engine-optimization

Search Engine Optimization

 

Search Engine Optimization, commonly known as SEO is a technique used to make a web site popular on internet. A search engine optimized site plays a key role in building up your reputation on web and increase your income. At DOT Technologies, we stick to Google guidelines for all our SEO practices to ensure a clean positive reputation of your business world-wide. Optimization alone is not enough now a day, we club optimization with search engine marketing, social media optimization and PPC. We keep ourselves abreast with latest developments in this field and change in Google search policies, so your site is always ranked at top.

 

Search Engine Optimization has led to the emergence of another popular marketing platform for advertisers called search engine marketing or SEM. Lately, another venue has opened its doors to SEM people. Once certain search engines started monopolizing and manipulating results and affecting visibilities of websites despite their high visitor-ship, people started exploring other options. Enter the Social Network. MySpace, Orkut and finally the most successful Social Networking website Facebook crossing all geographical boundaries has become a major platform for SMM or Social Media Marketing since it guarantees better exposure and increased visibility of your business over internet. It is a symbiotic process in the virtual world where everyone shares, co-operates and gives due credit to whoever deserves it.

 

SEO professionals use multiple techniques which can help a website list on top. Google, biggest of all search engines, has set rules to identify ethical SEO techniques from bad SEO techniques. Good SEO techniques are known as White Hat SEO techniques whereas bad SEO techniques are known as Black Hat. With the help of automated processes, Google identifies the sites that use unethical SEO techniques and black lists them. Such sites never appear in search results. One should be careful while selecting SEO professionals and ensure that all ethical techniques are being used for SEO of a website.

 

Our Training Program

The training we offer is beneficial for IT professionals who want to add new skill to their expertise, IT Students who want to start their career in this field and acquire industrial experience in the field of their choice or just anyone who wants to start afresh in this field.
The duration of training is six months. The training curriculum includes theoretical as well as practical information about the techniques. It also includes exposure to professional environment and live projects.
Candidates who show exceptional performance throughout the course may get a job offer from DOT Technologies too.
  
Following topics will be covered during training period:
•    Search Engine Optimization
•    Social Media Marketing
•    Search Engine Marketing
•    Email Marketing
•    Affiliate Marketing
•    Pay Per Click
The Industrial Training in SEO program that we offer includes the following topics:
•    Search Engine Optimization
•    Directory Submission
•    Link Building
•    Blog Submission
•    Blog Comments
•    Article Submission
•    Forum Posting
•    Press Releases
•    Social Bookmarking
Course Details:
•    Timings – 10:00 AM to 5:30 PM (Monday - Friday)
•    Schedule:
    1.  Theory Class 10:00 AM-1 PM
    2.  Lunch Break 1:00 PM – 1:30 PM
    3.  Lab 1:30 PM- 5:30 PM
For further detail contact us:
    Phone - 0172-4003642
    Mail - info@dottechnologies.net